Al MarвЂ™ashi stated that: вЂњThis year, UAE is geared to celebrate 50 th year of its formation, the golden jubilee of milestones. On the occasion of the silver jubilee of the campaign, Mrs.

17 which calls for Building partnerships for the Goals.

15 which calls for protecting life on land and Goal No. 13 which calls for Action to deal with Climate, Goal No. 12 which calls for Responsible Consumption and Production and Goal No. 11, which calls for sustainable cities and societies, Goal No. With effectively conducting the campaign in person, EEG and the participants of the campaign contributed to achieving several UN SDGвЂ™s including Goal No. I am thankful to all the supporters and volunteers who helped make the campaign a resounding success.вЂќДЄs a member of UNGC, IUCN, GPML and with accreditation from UNEP and UNCCD, EEG always works with various UN bodies on the ground to achieve their sustainable goals. Al MarвЂ™ashi stated that вЂњCollaboration and cooperation are the best ways to ensure swift and steady progress to achieve our collective goals.

Finally, EEG appreciated the incredible support given by Dubai Municipality, Dubai Tourism and RAK Ceramics by providing the right venues for all the participants to assemble and rally towards the goal of sustainable development. Furthermore, EEG thanks Gulf News, Al Murad Group, Al Rabia 107.8 FM, Channel 4, Gold 4 and Radio 4 for coming on board as Media Partners and helping to spread the word across the country. EEG is also grateful for Lucky Recycling to continue their support to this programme by coming on board as the official Recycling Partner. Other support entities that were involved including logistical supporters were - Abela & Co, Al Futtaim Constructions L.L.C, McDonaldвЂ™s UAE and Tristar. MarвЂ™ashi thanked Emirates Global Aluminium (EGA) for once again coming on board as Co-Sponsors for the year 2021. The brilliant execution of the 25 th CCD was only possible with the help of committed volunteers and supporters. Only then can such sustainable efforts across the globe cumulate the sustainable deeds of many and culminate to fulfil the envisioned promise by leadersвЂќ. Only through such vigorous, hands on action programmes that involve all members of societies, can we actually cultivate their thought process into actions that foster sustainable change across generations. While it is a grand promise by the world leaders, it will be very difficult for them to achieve the goals, if the people of the world do not change their ways of living and improve their environmental literacy. Al MarвЂ™ashi further articulated: вЂњCurrently world leaders are assembled at the United Nations Climate Conference (COP26) at Glasgow, discussing the possibilities of achieving net zero emission by 2030, 2050, 2070 etc. The Can Collection Campaign is one of the best examples of how local communities can participate and contribute effectively to achieving the national and international sustainability targets. To cultivate this moral habit of recycling amongst the residents of this country, with action-oriented programmes is in itself a great privilege.вЂќ When we calculate the number of employees, students, and family members, one can easily deduce that thousands of individuals from all backgrounds of the society are educated on the importance of environmental sustainability through such campaigns. Less than 100 individuals participated in the campaign, but now quarter of a century later, the Can Collection Campaign witnessed participation of more than 200 Companies, over 50 Schools and over 100 families. When we started the campaign twenty-five years ago, not many people in the country were aware of terms such as recycling or sustainability. вЂњI am always overjoyed to see the residents of UAE coming together to contribute to the grass root movements of environmental sustainability. Habiba Al MarвЂ™ashi, Chairperson of EEG expressed her gratitude to the participants who took time off from their weekend to participate in the 25 th Jubilee celebration of the campaign. With their dedication and combined efforts, EEG managed to collect 5,629 kg of Aluminium Cans and sent them to local factories for recycling, thus diverting this easily recyclable commodity away from the landfills. Hundreds of people of all age groups including Academic and Government Institutions, Hospitality, Industry Establishments, Private Organisations and Families came together to deposit Aluminium Cans for recycling. As a leading environmental non-government organisation in the MENA Region, EEG has once again rallied the nation towards the cause of recycling. Emirates Environmental Group (EEG) successfully concluded the 25 th Cycle of the вЂCan Collection Drive (CCD)вЂ™ on Saturday, 6 th of November 2021.

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